data captureIt should come as no surprise that as populations have grown and telecommunications and transportation links have improved, the world’s most popular events have exponentially increased in stature. To handle events of such magnitude, organisers have to overcome numerous challenges, including health and safety, ticket sales, security, broadcasting and scheduling. Of course, few of these problems could be overcome without successful, adaptable data capture services. Here’s how the biggest events of 2012 owe their success, at least in part, to data capture.


The Queen’s Diamond Jubilee

Queen Elizabeth’s Diamond Jubilee celebrations of June 2012 were near-unprecedented; the current monarch is only the second in British history to have reigned for 60 years. An occasion of such magnitude inevitably required stringent security procedures and accurate crowd-control protocols if it was to proceed successfully. The flotilla itself posed numerous logistical problems for officers policing the event, not least of all the fact that the boats would be on the water for hours at a stretch and cover miles of London’s waterways. By gathering data about the flotilla’s route and any adjacent access points, by keeping tabs on any known individuals who may have a desire to disrupt the ceremony and by identifying areas in which terrorism could become a threat, the Metropolitan police were able to assess the data and spread their resources in the most efficient means possible. In the end, 6,000 police officers were on duty for the ceremony, as were 7,000 stewards and 23 specialist marine units who together ensured that London’s celebrations, while soggy, proceeded without a hitch.


The London Olympic Games

The organisation of the London 2012 Olympics was a process several years in the making. The games had to follow on from the efficiency and incredible spectacle of Beijing 2008, and with the eyes of the world upon them, few would argue that the efforts of the organisers were unsuccessful. As well as processing all of the thousands of spectators, ensuring that the events were efficiently run and organising the broadcast of live, uninterrupted HD footage across the world, the Olympic organisers were faced with the near-unique challenge of having to monitor and record results and timings for countless events and hundreds of athletes representing dozens of different nations. Olympic timings must be accurate to the millisecond, and with so many different events to cater for, adaptable and accurate data capture equipment is essential. The bespoke timing equipment used for Olympic events has to be failsafe, and as a result it is backed up as many as four times, effectively guaranteeing that there cannot be an erroneous result. Times are simultaneously sent to live scoreboards at the event, published online and recorded on time-synchronised printers, taking advantage of as many data capture methods as possible.


Even the biggest and most meticulously planned events can be undermined by inaccurate or inadequate data, so just think what insufficient data capture methods could mean for your research study. Don’t run the risk of wasting valuable time and money on an unsuccessful study, contact us to arrange a free, no obligation workshop and discover how our accurate, bespoke data capture methods could help your company.