data ecosystemResearch projects, surveys and audits are often perceived as intellectually rigorous, thorough and mathematical processes, heavily reliant on statistics and facts. While it’s certainly true that statistical accuracy and academic rigour are integral parts of the process of data capture and analysis, we understand that more often than not, data arises from real people, and as such, deserves a more naturalistic, organic approach. Here’s how we can take a something as nuanced and beautiful as the natural world and apply it as an analogous model to our data capture services.


Your institution is like an ecosystem

The world’s most diverse ecosystems, such as Australia’s Great Barrier Reef and the Galapagos Islands in the Pacific, are extremely delicate and fragile. Such ecosystems are the sum of their constituent parts, every plant and creature that lives within them is an integral link in the food chain; disrupt one and you’re in danger of upsetting the entire system. Your institution functions in a very similar way to these mutualistic natural relationships; if human resources are taken away from their normal responsibilities to deal with data processing, the repercussions of their absence can be felt all the way through your business, just like how an overabundance of predators or a lack of prey can have a knock-on effect in an ecosystem. Don’t overload a vital area of your business with data admin; contact us and we can help you to ease the burden of data capture and processing. Just like those fragile natural ecosystems, the makeup of every business is unique and essential for its functionality; our bespoke solutions are designed to fit around individual businesses in order to minimise disruption.


Your clients are like organisms

In the natural world, every creature is unique and specialised for an individual purpose and geographical location. Charles Darwin’s pioneering research discovered that Galapagos finches had developed highly specialised beaks to help them deal with foodstuffs specific to their island. In a similar way, every customer, client or patient that comes through your doors is unique and individual; their thoughts, emotions and opinions will vary depending on their age, location, ethnicity, religion and other factors too numerous to mention. With so many distinct individuals to work with, numerical statistics will only tell you so much. When the behaviour of a group of organisms changes, it is not enough for naturalists to simply monitor numbers and patterns; they concern themselves with cause and motivation. The same is true with people; without understanding the ‘what’ and the ‘why’ of a statistical result, the ‘who’ and the ‘how many’ are useless to you. By analysing the emotional responses of your clients on social networks and wherever else they may surface, sentiment analytics can help to make your data more thorough and informative.


We can learn from natural selection

In On the Origin of Species, Darwin argued that the species most likely to thrive, last the longest and propagate the furthest are those that are best suited to adaptation. Evolution shows us time and again that organisms must change if they are to survive the constant threats from predators, climate change and natural disasters. Change is a necessary part of the business world, too. In order to keep up with your competitors and survive the fickle nature of market trends, you need to be able to adapt, and to adapt, you need to understand your business. Our business intelligence service can help you to discover where your business is strong, where it needs development and how you can react to events further down the line.