The digital revolution has brought on a deluge of data, the likes of which the world has never seen before. The internet is a very interesting entity from a data capture perspective; what is the internet other than an enormous database filled with an unprecedented amount of qualitative and quantitative data, fact, opinion, conjecture and rumour? So with all of this information whizzing about in the ether and available in nanoseconds at our fingertips, it would be interesting to know what actually makes up the internet, right?
Despite the fact that it stands on shady legal ground, file sharing has always been, and continues to be, extremely prevalent on the net. It is thought that as much as half of the internet’s upstream bandwidth is taken up by file sharing, and many attribute the decline in the global music industry to the proliferation of file sharing activity. Whatever you think about file sharing, it undoubtedly makes up a huge proportion of online activity and is unlikely to go anywhere anytime soon.
If you were to combine the net’s three most popular social networking sites, Facebook, Twitter and LinkedIn, you would have over 1.5 billion users, ignoring for overlap between accounts. In geographical terms, social media could be considered to be comfortably the world’s most populous and diverse nation. If that weren’t enough, video sharing site YouTube is said to be responsible for 10% of the world’s web traffic. While it can be said that social networks are mostly clogged up with inanities and meaningless trivia, they are actually proving very useful for data capture services, which can utilise social sharing platforms to gather valuable qualitative data for their clients.
So we come to the internet’s dirty little (not so) secret. But how much of the internet is actually devoted to pornography? Could it be as much as 33%? Maybe even 50%? Certainly, you would expect the figure to be high. According to Forbes Magazine however, only 4% of the internet’s million most visited websites were pornographic in nature, and just 10-15% of web searches were for erotic material. That’s certainly a lot less than most people would expect and pretty encouraging for those who were beginning to lose their faith in humanity somewhat…
So, while the internet is a vast repository of information, some of it resides in places that you may not have expected, only some of it is useful and the rest of it is largely irrelevant. Whilst some research companies use this online data for investigations, the task of sorting what’s important and what isn’t is a challenge universal to virtually all studies. An effective data capture company like DCC can work with you to design a cost-effective solution that meets this challenge, as well as many others. Contact us to arrange a free, no-obligation workshop and find out how our data capture services can benefit you.