data explosionThe digital revolution has seen the sheer quantity of the world’s recorded data explode over the past decade or so. User-generated content facilitated by social media has been a major contributing factor in this global information boom, but it’s worth bearing in mind that at the turn of the millennium YouTube, Facebook, Twitter and Google+ hadn’t even been invented yet. We understand that vast quantities of data can be difficult to take in without a little perspective, so here are a few figures that can help to clarify what this data explosion actually represents…

2 Days

Google CEO Eric Schmidt claims that we now produce more recorded information every 2 days than in all of recorded history up until 2003.

1 trillion

Google surpassed 1 trillion indexed pages back in 2008; more than twice as many pages as there are stars in the Milky Way.

25 Terabytes

Facebook processes more than 25 terabytes of log data every day – more than 1000 times more data than carried by the entire US Postal Service, according to Facebook’s Jeff Rothschild.

900 Million

Facebook has in excess of 900 million active users. If it were a country, it would be the world’s third most populous after China and India.

$1 billion

Facebook paid $1 billion for photo sharing app Instagram – equivalent to the entire Gross Domestic Product of Gambia.

400 Million

There are over 400 million Twitter posts broadcast every day – one each for every man, woman and child in the USA and Germany combined.

23 Years

If read aloud at the rate of approximately 5 seconds per tweet, it would take you 23 years to read through just one day’s worth of tweets.


According to Pear Analytics, only 3.6% of overall Twitter content is news-related, compared to a whopping 40.1% that the company identified as ‘pointless babble’.

1 hour

YouTube registers 1 hour of new uploaded footage every second. That’s almost 10 years of footage uploaded every day of the year…

4 billion

YouTube registers 4 billion clip views per day, equivalent to one view each for around 58% of the world’s population.

If those facts haven’t opened your eyes to just how much data is doing the rounds out there at the moment, we don’t know what will. If your company has big data needs that could do with addressing, why not contact us for a free, no-obligation workshop to see how we can help you out?