The automated capture, analysis and processing of raw data can be extremely useful for undertaking healthcare studies, improving business performance and conducting research projects, but there’s a lot more to it than that. For those of you who think that the world of data capture can be a little alien or even boring, take a look at these five unlikely data applications and see how it can be used in countless unexpected everyday scenarios!


football data

Professional sport

If you ever watch professional sport on television, you’re watching top-level big data analytics in action. Data is used to perfect athletes’ diets and training routines and to analyse the strengths and weaknesses of opponents. When scouting for new players, Premier League football clubs use data to determine the attributes and compatibility of potential acquisitions before making an approach. In such a big money environment, data minimises the chance of human error and biases.


digital mapDigital mapping

If you’re trying to find your way around a new city or navigate your way home from an unknown location, you’ll probably rely on your phone’s mapping function. These devices rely on extremely accurate data to pinpoint your location, movements and relative position to your destination. Accelerometers within your phone automatically capture and distribute data in order to tell the mapping program which direction you’re facing and how fast you’re travelling, making the results more accurate


social media


Social media

The world’s most popular social networks like Twitter, Facebook, Instagram and LinkedIn are little more than glorified online databases. You willingly upload your personal data to these sites on a daily basis, updating your profiles, likes and dislikes for all to see. This data is used by social networks to suggest friends you might know, pages you might like or institutions you might like to follow, as well as for targeted marketing.


sat-navSatellite navigation

Like digital mapping, your car’s SatNav relies on constantly capturing and processing data in order to provide you with the information you need. The automated data capture processes used in modern SatNav systems are becoming increasingly sophisticated, and companies like Google are even using this detailed data to create self-driving cars capable of ferrying occupants from location to location without so much as a single human input.


online-shoppingOnline shopping

You’re probably aware that the vast majority of websites employ the use of cookies – little data packets that capture browsing information on the visitors who flick through their pages. When you shop online, have you ever noticed that some websites will suggest items that you might like, or things similar to those you bought when you visited previously? Those are cookies at work. Without the automatic data capture prowess of cookies, you wouldn’t be able to enjoy a personalised shopping experience when you browse eBay, Amazon or ASOS.


Automated data capture is an incredibly powerful, convenient process, and it’s one that your research or business could benefit from using. If you’d like to utilise the power of data for an audit, study or research project this year, take a look at our range of automated data capture solutions online or contact us for a free, no obligation workshop where you can learn about what we do in more detail.