Data analytic plays a pivotal role for sports in the modern day and has proved to be beneficial for many of the stakeholders who are involved in sport. Using football (soccer) as an example, we bring to you some applications of data in football.


In the build up to a game there are three particular groups of stakeholders who will need access to vital data. Firstly, the teams involved are required to do their due diligence in analysing the tactics of its opposition in previous games. Some of the information they will need includes the formation of the opposing team and how that formation changes depending on different circumstance that take place during a game i.e. when they’re winning/losing. Furthermore, individual player analysis will play a very important role. Data required on certain players include their game heat map, which illustrates which areas of pitch they occupy the most to understand and formulate a strategy to limit their influence in a game. In the case of key players who are responsible for penalties, it is useful to know which side of the goal they are likely to opt to shoot at the most thus giving a goal keeper food for thought in stopping penalties. Other trends and individual statistics such as recent results, player injuries and so forth help with game preparation.

Bookmakers are applying a similar concept in formulating their odds. By looking at recent trends and results they’re able to set odds on the chances each team winning and individual players scoring. Sports media, journalist and pundits are also preparing for the big game, making use of a wide range analytic and illustrations to make their analysis as insightful as possible.


In the aftermath of a game, competing teams will pick up the pieces to assess where they went right and the areas that require  improvement. Sports journalist and pundits have at hand access to many stats such as the number touches each player had on the ball, the amount of tackles, runs, passes and interceptions made amongst endless ways of analysis. The data is visualised in an interactive manner in order to get the interest and attention of viewers, whilst making it easy to understand. This has turned the analysis from simply describing what you see to adding a science of how each and every aspect of a game, however little, contributed to a team’s success or failure.

Transfer market

Players’ stats assist in setting the prices of players during the transfer period. Clubs who are looking to sell their players can place a justified price tag and likewise buyers can negotiate this price based on the players’ performance during the course of the season.

Improve fitness

The performance and fitness of players can be enhanced using wearable technology. Wearable technology that monitor statistics such as heart rate and speed prove to be an effective performance management tool in making changes to regimes and gym sessions as need be over a period of time. Arguably, it can help predict when players are likely to burn out or suffer a muscular injury, thus appropriate measures to help the player recover can be put in place.

About us

DCC have been hands on involved in creating data dashboards that are visually attractive, easy to read and understand, providing both an overall and granular view of data. To find out more please get in touch or book your free knowledge share workshop.